B2B SaaS Payment Orchestration
From free trials to enterprise contracts, Corridorly handles the complete B2B SaaS payment lifecycle. Reduce churn, expand globally, and optimise conversion—all without engineering overhead.
The B2B SaaS Payment Challenge
B2B SaaS companies face unique payment complexity: subscription management, usage-based billing, global expansion, enterprise sales, and failed payment recovery. Traditional payment integrations force you to build and maintain this complexity in-house.
The Traditional Approach
- • Build custom payment logic for each provider
- • Hard-code business rules into your application
- • Manual processes for failed payments
- • Limited visibility into why conversions fail
- • Weeks of engineering time per new market
The Corridorly Way
- • Pre-built workflows for every scenario
- • Configure routing rules without code
- • Automated dunning and recovery
- • Complete visibility into every decision
- • Launch new markets in hours, not weeks
Real Impact
B2B SaaS companies using Corridorly see 12-18% improvement in trial-to-paid conversion, 23% reduction in involuntary churn, and 40% faster global market expansion.
Unique B2B SaaS Challenges
B2B SaaS payment complexity goes far beyond simple transactions:
Trial to Paid Conversion
When a free trial ends, payment failures cause immediate churn. Expired cards, insufficient funds, or incorrect billing details mean lost customers before they even start paying.
Usage-Based Billing Complexity
Modern SaaS pricing is usage-based, but billing for consumption is complex: metering, aggregation, proration, billing cycles, and handling spikes in usage.
Global Expansion
Every new market means new payment methods, currencies, tax rules, and compliance requirements. Engineering time multiplies with each region.
Enterprise Sales Complexity
Enterprise deals involve custom contracts, multi-year commitments, invoice billing, purchase orders, and multi-level approval workflows—none of which fit standard payment flows.
Involuntary Churn (Failed Payments)
20-40% of monthly churn in B2B SaaS is involuntary—cards expire, billing info changes, or payments fail. Without dunning management, you lose customers who want to stay.
How Corridorly Solves These Challenges
Corridorly provides pre-built symphonies specifically designed for B2B SaaS workflows, each addressing a specific challenge with proven, battle-tested logic.
Pre-built Workflows
Subscribe to marketplace symphonies designed for trial conversion, usage billing, upgrades, downgrades, and dunning. Configure them to your requirements.
Intelligent Routing
Route payments based on geography, currency, amount, customer segment, and provider performance. Optimise for conversion or cost with no code changes.
Automated Recovery
Built-in dunning management with configurable retry schedules, smart timing, and communication templates. Recover revenue automatically.
Global by Default
Multi-currency support, regional payment methods, tax calculation, and compliance built-in. Launch new markets without engineering time.
Use Case: Trial to Paid Conversion
The critical moment when a free trial ends and you attempt to charge the customer for the first time. High failure rates here directly impact ARR growth.
The Problem
Expired trial credit cards
Users signed up 14-30 days ago. Cards may have expired, been cancelled, or reached their limit.
Poor payment UX
Friction during conversion (address verification, 3DS challenges, etc.) causes abandonment.
No recovery process
Failed conversion = lost customer. No automated follow-up or retry logic.
The Corridorly Solution
The Trial Conversion Symphony orchestrates the end-of-trial flow:
Pre-conversion verification
3 days before trial ends, verify the payment method is still valid. Prompt user to update if needed before conversion day.
Intelligent payment routing
Route to the payment provider with the highest conversion rate for this customer segment, geography, and payment method.
Soft decline handling
If payment fails with a soft decline (temporary issue), automatically retry with smart timing: 1 hour, 24 hours, 48 hours.
Communication orchestration
Trigger emails at each step: "Payment method expiring soon", "Payment failed", "Update your card to keep access".
Fallback providers
If primary provider fails, automatically try backup provider(s) before giving up.
Expected Outcomes
Use Case: Usage-Based Billing
Modern B2B SaaS pricing is consumption-based (API calls, seats, storage, etc.), but billing for usage is complex and fraught with edge cases.
The Challenge
Usage Spikes
Customer goes from $50/mo to $800/mo in usage overnight. Their card declines the large charge. How do you handle it?
Mid-cycle Changes
Customer upgrades plan on Day 15. Do you prorate? Bill immediately? Wait for cycle end? Charge for overage?
Metering Accuracy
Tracking consumption across distributed systems, aggregating usage, and ensuring billing matches actual consumption.
Payment Timing
Bill monthly in arrears? Real-time as usage accrues? Pre-charge credits? Each impacts cash flow differently.
The Corridorly Approach
The Usage Billing Symphony handles consumption-based pricing:
Configurable Options
Billing Frequency
- • Monthly in arrears (standard)
- • Bi-weekly for high usage
- • Real-time for credits model
- • Quarterly for enterprise
Protection Rules
- • Maximum usage per billing cycle
- • Rate limiting when approaching limit
- • Require pre-payment above threshold
- • Grace period for payment failures
Use Case: Global Expansion
Expanding to new markets is critical for growth, but each region brings unique payment requirements, compliance rules, and customer expectations.
Regional Payment Requirements
- • SEPA direct debit
- • VAT calculation & collection
- • Strong Customer Authentication (3DS2)
- • GDPR compliance
- • Local currencies (EUR, GBP, etc.)
- • Local payment methods (Alipay, etc.)
- • Multi-currency support
- • Regional payment providers
- • GST/VAT variants
- • Bank transfers preferred
- • Boleto, PIX in Brazil
- • High fraud rates require extra verification
- • Currency volatility
- • Tax complexity (per state/country)
- • Installment payments common
Traditional Approach
6-8 weeks of engineering time per region
Integrate new payment providers, implement tax calculation, handle new payment methods, test thoroughly before launch.
Ongoing maintenance costs
Each provider has its own API, webhooks, error handling, and update cycles. Technical debt grows with every market.
The Corridorly Way
Pre-configured regional symphonies handle everything out of the box:
Geographic routing
Automatically route to region-appropriate payment providers based on customer billing address or IP location.
Multi-currency support
Present prices in local currency, collect payment in local currency, optimize FX conversion costs.
Tax compliance
Automatic VAT/GST calculation, tax registration management, and invoice generation compliant with local regulations.
Local payment methods
Support for SEPA, Boleto, Alipay, bank transfers, and other regional payment methods through the same API.
Launch New Markets in Hours
Subscribe to regional symphony, configure provider credentials, set pricing in local currency. Deploy same day.
With Corridorly: 2-4 hours per region
Use Case: Enterprise Deals
Enterprise customers have unique requirements: custom contracts, multi-year commitments, invoice billing, purchase orders, and complex approval workflows.
Enterprise Payment Requirements
Invoice Billing
Enterprise customers don't use credit cards. They require invoices with net-30/60 payment terms, sent to their AP department.
Approval Workflows
Large contracts require approvals: CFO for budget, legal for terms, security for compliance, procurement for PO generation.
Custom Contracts
Enterprise deals often have custom terms: annual billing, quarterly payments, volume discounts, ramp schedules, usage commitments.
Payment Delays
Net-30/60 terms mean you're extending credit. Need to track overdue payments, send reminders, handle late fees.
Enterprise Sales Symphony
Orchestrates the entire enterprise deal flow from quote to payment:
Create formal quote with custom pricing, payment terms, volume discounts. Include legal terms, SLA commitments, support tier.
Route quote through approval chain: Sales VP → CFO → Legal. Track status, send reminders, handle rejections.
Send contract for e-signature, track completion, store signed copy. Trigger provisioning once fully executed.
Generate invoice according to payment schedule (annual upfront, quarterly in arrears, etc.). Include PO number, tax breakdown, payment instructions.
Track invoice status, send reminders at day 15 and day 25, escalate overdue payments to account manager at day 45.
90 days before renewal, trigger renewal workflow: check usage, recommend upsells, send renewal quote, route through approvals.
Automated Enterprise Sales Operations
Use Case: Failed Payment Recovery (Dunning)
Involuntary churn (customers who want to pay but can't) accounts for 20-40% of total SaaS churn. Dunning management recovers this revenue automatically.
The Cost of Involuntary Churn
Without dunning: 50-70% of these customers churn permanently. With proper dunning management, you can recover 40-60% of failed payments.
Why Payments Fail
Soft Declines (70%)
Temporary issues that often succeed on retry:
- • Insufficient funds (60-80% retry success)
- • Do not honor / issuer decline
- • Gateway timeout
- • Daily spending limit exceeded
Hard Declines (30%)
Permanent issues requiring customer action:
- • Expired card (100% need update)
- • Invalid card number
- • Card cancelled/lost/stolen
- • Fraud detection block
Smart Dunning Symphony
Automated recovery process with intelligent retry timing and communication:
- • Classify failure type (soft vs hard decline)
- • Send immediate "Payment failed" email
- • If soft decline: schedule retry for 3 hours later
- • If hard decline: prompt for card update immediately
- • Retry payment with same card
- • Try backup payment provider if available
- • Email: "We'll try again in a few days"
- • Success rate: ~40% of soft declines
- • Another retry attempt
- • Email: "Update your card to keep access"
- • In-app banner showing payment failure
- • Success rate: ~25% of remaining failures
- • Final automated retry
- • Email: "Your account will be suspended in 7 days"
- • Reduce feature access (read-only mode)
- • Success rate: ~15% of remaining
- • Suspend account access (data retained)
- • Email: "Update card to reactivate immediately"
- • Continue recovery attempts weekly
- • Final email: "Account will be cancelled in 7 days"
- • Offer export/download of their data
- • If no response by day 37: cancel subscription
Configurable Parameters
Retry Schedule
- • Number of retry attempts (default: 4)
- • Days between retries (3, 7, 14, 21)
- • Retry timing (avoid weekends, match payday)
- • Stop retrying after X days
Grace Period
- • Days before feature restrictions (7-14)
- • Days before full suspension (14-21)
- • Days before cancellation (30-45)
- • Read-only vs full suspension
Communication
- • Email templates per retry stage
- • In-app notification timing
- • Customer success team notification
- • SMS for high-value customers
Segmentation
- • Different schedules by plan tier
- • Longer grace for annual customers
- • White-glove for enterprise
- • Aggressive for trial failures
Expected Recovery Rates
Use Case: Subscription Lifecycle Management
Managing upgrades, downgrades, plan changes, and add-ons requires careful handling of billing timing, proration, and customer communication.
Common Lifecycle Scenarios
Mid-cycle Upgrade
Scenario: Customer on $49/mo plan (billed on 1st) upgrades to $99/mo plan on the 15th.
Annual to Monthly Switch
Scenario: Customer paid $999 for annual plan, wants to downgrade to $99/mo after 3 months.
Add-on Management
Scenario: Customer adds extra seats, additional storage, or premium features mid-cycle.
Subscription Management Symphony
Handles all subscription changes with configurable proration and billing logic:
Configurable Billing Options
Upgrade Handling
- • Immediate: Charge prorated amount now
- • Invoice: Add to next billing cycle
- • Cycle-end: Wait until renewal
- • Free until renewal: Goodwill gesture
Downgrade Handling
- • Immediate: Credit account, reduce access now
- • Cycle-end: Keep features until renewal (common)
- • Partial refund: For annual plans
- • Credit forward: Apply to future invoices
Add-on Billing
- • Prorated first charge: Then regular price
- • Full charge immediately: No proration
- • Add to main subscription: Consolidated billing
- • Separate invoice: Different billing cycle
Annual Contracts
- • No mid-cycle changes: Wait for renewal
- • Allow upgrades only: Charge difference
- • Custom terms: Per contract
- • Amendment process: Requires approval
Expected Outcomes
B2B SaaS companies using Corridorly typically see significant improvements across key metrics:
Conversion Improvement
Higher trial-to-paid conversion through intelligent routing and retry logic
Failed Payment Recovery
Automated dunning recovers revenue from soft and hard declines
Faster Market Launch
Launch new regions in hours instead of weeks of engineering time
Churn Reduction
Absolute reduction in monthly churn from involuntary failures
Cost Reduction
Lower payment processing costs through intelligent provider routing
Ongoing Maintenance
No engineering time required for payment logic changes or new providers
Example Impact: $1M ARR SaaS Company
Ready to Optimize Your B2B SaaS Payments?
Start with pre-built symphonies for trial conversion, usage billing, and dunning. Configure them for your business and see results in days, not months.